- What is Change ?
- Internal Change - Examples
- Change Implementation - Getting the Key Choices Right
- What is Business Change ?
- The External World of Marketing
- Two fundamental definitions
- Internal Marketing
- How to do it
- Objectives of the Initiative
- Internal Market Research
- Attitude Surveys
- Internal Marketing and Change
- Internal Market Segmentation
- Re-engineering The Culture
|
|
- Organization Resistance
- Why People Resist Change
- Force Field Analysis
- Overcoming Resistance
- Project Team
- Sponsorship
- Executive Champion
- The Vital Role of Sponsors
- Identifying Influencers
- Gaining Commitment
- Change Take-up
- Promotional Outputs
- Key Deliverables
- Management Checklist
- Benefits of Internal Marketing
|
